Lakshya Sharma

I am an entrepreneur, digital marketing and social media expert, consultant with qualified masters in Digital Marketing. I started my career at the age of 12 as an SEO executive and carries about 9 years of Industry experience.

I believe in enjoying life rather than working just to survive. I always dreamed big, strived for greatness and deeply cared about people. My passionate spirit is evident by my attitude toward my work. My love toward work and will to succeed can help you make me your ideal digital marketing consultant.

Credentials :

  • Certified Google Analytics Consultant
  • Certified Google Adwords(Search & Display) Consultant
  • Certified Bing Adwords
  • Hubspot Inbound Certified
  • Certified Digital Marketing Master’s Degree, covering:-
  1. Search Engine Optimisation (SEO)
  2. Search Engine Marketing (SEM)
  3. Social Media Marketing (SMM)
  4. Email Marketing
  5. Web Analytics
  6. Inbound Marketing
  • Certified Ethical Hacker from Cyber Crime Awareness Society

Education :

  • 2018 – BCA from Jaipur national university (JNU)

Experience :

April 2019 – December 2020:
First India Newspaper – Digital Head

First India is a leading national English newspaper with editions in Rajasthan, Gujarat & Uttar Pradesh. Newspaper’s key focus has been on the most exclusive news from the power corridors of Rajasthan, Delhi, Gujarat, Uttar Pradesh as well as national/international news, sports and coverage of entertainment news.

  • Since the launch of the Newspaper, I took sole responsibility to establish the Digital presence of all 3 editions of Newspaper (Rajasthan, Gujarat, UP) including building a team/setting up tools, establishing operational infrastructure for the Digital department from grounds up.
  • During my job I work closely with the key management on a day-to-day basis, I reported directly to the CEO & Editor of the newspaper group to align the digital strategy with his Vision, Goals & as well as day to day requirements.
  • Managing a digital team with day-to-day monitoring, strategy to achieve goals and ensure everything runs smoothly.
  • I was a responsible & authorised person for making decisions for all social media & digital circulation channels.
  • Planning & executing digital strategies and promotion campaigns.
  • As head of digital my responsibilities included management of all Social Media Marketing, WhatsApp Circulation, Web & App Development, Web Posting, Email Marketing, SEO, SMS Marketing, Paid Promotions, Digital & E-Paper Circulation.
  • Continuous monitoring of Web Analytics tools and efforts to improve traffic/site usages and landing page optimization to improve conversion and engagement.
  • Managing readers Reviews/Feedbacks and ensuring consumer support to maintain brand presence aligned with best of the ethos of newspapers management smoothly.
June 2016 – April 2019:
Dudsme.com – E-commerce & Digital Marketing Head

Dudsme is a premium B2C online fashion store for Men and Women selling Designer collection products like Blazers, Suits, Jackets, Shirts, Formal and Casual wear to India/US and Western Europe market

  • I was solely responsible for managing the E-commerce department, I worked closely with key management including leading Bollywood Fashion designer DheerajSharma and (Dublin) Ireland Based Web team on day to day basis.
  • Planning and executing digital marketing, online sales and promotion strategies.
  • Creating and executing specific online promotions via Web portals, Social Media, Newsletters and Email marketing.
  • Continuous monitoring of Web Analytics tools and efforts to improve traffic/site usages and landing page optimization to improve conversion and engagement.
  • Worked as Business Analyst/Product Owner (functional expert) to direct the Technical (Magento) development team defining and creating business cases for eCommerce site for platform improvement including new features, UI/UX Designs and final user acceptance testing.
  • Work extensively on Magento Admin system to manage contents/Orders/shipping-fulfilment/promotions and all related eCommerce activities.
  • Responsible for managing product catalogues, inventory, online price, promotion, discounts and site-related contents on all eCommerce channels.
  • Responsible for managing other marketplace eCommerce channels for the business including Amazon, Snapdeal, Flipkart & Etsy.