Introduction To Digital Marketing by Lakshya Sharma

Introduction To Digital Marketing

Digital Marketing is a term used for marketing products and services using digital or social platforms.
digital marketing is also known as “Internet Marketing”,”Web Marketing” and “Online Marketing”.

It was first used in 1990’s and after 2000’s people started practicing the art of marketing digitally, digital marketing has become the most common term, especially after the year 2013.

Why is Digital Marketing Important?

Because it is the best way to reach people’s, Now-a-Days people spend their most time using the Internet.
Old traditional methods like TV, Radio, Newspapers are still being used but in a very less ratio to digital marketing.
Digital Marketing is much fast and reliable and it provides freedom to choose and decide at the same time of moment.

Digital Marketing Consist Of?

  • Search Engine Optimization(SEO)
  • Social Media Marketing(SMM)
  • Search Engine Marketing(SEM)
  • Email Marketing
  • Inbound Marketing
  • Web Analytics

Types of Digital Marketing?

    • Paid Marketing

Paid marketing is also known as Pay-Per-Click(PPC) Marketing or Sponsor Ads.It appears on top or sides of SERP(Search Engine Result Page) when a specific term is entered.

    • Organic Marketing

Organic Marketing is a generic marketing or can be called free marketing. In this marketer share their content on different social medias and perform various Search Engine Optimization(SEO), Social Media Marketing(SMM) techniques to build their audience and to reach peoples without paying for anything.

Why to Choose Digital Marketing as Career?

Digital Marketing is an industry that is constantly growing.
It brings every day a new challenge and opportunity.
To have a career in the field of digital marketing, Person should be active and know to live updated always with the new technologies and trends in the market even should have creative and strategist mind to face challenges.


I’m Lakshya Sharma a passionate soul about digital marketing, Ecommerce and the search industry and have been studying and practicing art of content strategy, Paid Search advertising, SEO, Web Insights and other marketing tools.

Leave a Reply

Your email address will not be published. Required fields are marked *